Packaging Refresh | Bottle Shaping | Bottles | Label Range | Aisle Card

Packaging RefreshCaltex Havoline
Packaging Refresh

Caltex wanted to increase sales by selling their Havoline range of motor oils in retail outlets as well as in their own petrol stations.

We recommended a radical new bottle shape and label range that would attract attention in a more competitive environment.

Packaging Refresh
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Caltex Havoline

Initial Sketches & Bottle Shaping

Initial Sketches & Bottle Shaping

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Caltex Havoline

5, 4 & 1 Litre Bottles

5, 4 & 1 Litre Bottles

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Caltex

Label Range

Caltex Forecourt Trolley Promotions

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Caltex Havoline

Product Guide Aisle Card & Poster

Product Guide Aisle Card

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